Our focus for now is going to be on crafts, not comments. Specifically, woodworking.

This note is for me because you won't have input for quite some time. Da Rules are going to involve a lot of stuff about modern content that I don't like:
1. Don't kill the customer. No dangerous stuff. This includes dust collection and dangerous tool use as well as use of tools that want to kill you. No grinder with the chainsaw wheel, &c.
2. Humility. We are learning this together. Try to keep the ego down. Yes, you.
3. No social media begging for likes, shares, subscriptions or whatever. The novice woodworker is often trying to escape that nonsense. And they're all loners anyway.
4. Affordable stuff. No spendy tools. In fact, assault spendy brand tools. But we like HF as an example of utility over margin. It's OK to call out affordable tool sources because people might not know where to get them. But now we trend into the dangerous area of endorsement so deal with that.
5. No partner, affiliate garbage. We can recommend stuff without a kickback only.
6. No merch. At least until people demand it. Even then, A kit available at the link below is the max, and merch at reasonable margin. Exception: Our brand stuff to let people support us by buying unrelated stuff like Tees, hats &c. We want to teach people how to live without the fancy brand stuff, like our four fathers did.
7. No brands unless absolutely necessary. Other than our brand of course. And maybe HF, with a side that it's a reference to the general category.
8. No MDF for anything ever, including jigs and shop builds. We cheap, so we make stuff out of pallets and such found wood. We don't gotta demean ourselves with MDF.
9. No plywood for anything unless absolutely necessary, and even then not without hiding the stuff. If you can discover it's plywood without a saw, we don't do that even for shop stuff because that's tacky and unnecessary.
10. Content should be coherently freestanding. No referencing multiple back years of content on how to build 9 jigs unless absolutely necessary, and then the absolute limit of back references should be only one per piece of content. We are not building a tree of back content for future content to reference. If it's demanded, maybe one index page with a minimalist description and link. Exceptions for basic minimums like crosscut sleds and such.
11. Keep the tool count down.